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Company profile


El-mawasem is a family-run business with over 50 years of experience and we continue to grow. The company is driven by the manager Mahmoud Itani, who represents the third generation of his family dedicated to the produce industry.

Itani says that, throughout the years we have learned that the key to success is in building good relationships.
We work closely with our customers to learn what products work best for them. Then we work closely with our suppliers and growers to get the right products to our customers. We seek growers willing to establish a partnership in quality assurance based on mutual trust and communication.

Our success is attributed to our insistence on perfection. From sourcing, packing, quality control and delivery to our customer’s door, each package is under our direct supervision.

Thus we can guarantee quality fruits and vegetables at competitive prices.

El-mawasem’s future objective is to reach globalization of its business and its web site is just one step forward. In the trading respect, we will be more active to expand our business from the Middle East, where we have built up a strong base to Europe and the gulf region, in order to attain the goal of globalization.